Work Examples

Retention-focused strategist with 10+ years experience designing and executing lifecycle marketing systems that increase customer lifetime value, improve retention, and drive sustainable e-commerce growth. I turn scattered marketing into intentional, high-impact customer journeys — blending creative storytelling with data-driven decision-making.

I work best with mission-driven CPG and DTC teams who want a strategic partner that can both set the direction and manage the moving pieces. When brands are juggling operation and marketing, Email & SMS get under-used and loyalty programs sit idle.

That’s where I come in, making sure every touchpoint strengthens the customer relationship and supports sustainable growth.

What makes my approach different?

Full-funnel lifecycle thinking: I don’t just send emails — I design retention ecosystems. Every flow, campaign, and text is part of a larger plan to move customers from first purchase to brand advocate.
Data-driven with a storytelling focus: I pair brand storytelling with segmentation, personalization, and A/B testing so each touch point is both emotionally resonant and revenue-generating.
Retention as a growth engine: I build automated systems that nurture relationships, increase repeat purchase rate, and extend customer lifetime value without burning out your list.
Technical knowledge: From integrations and advanced automations to SMS compliance and deliverability fixes, I make sure your tools run smoothly so your customers hear from you exactly when they should.
Brand voice protection: Whether your tone is playful, polished, or bold, I keep it consistent across every send and sequence so your customers know exactly who they’re hearing from — and why they should stay connected.

💬 Let’s Chat!

🤙🏻 Book a call with me →

🤝 Connect on LinkedIn →

📨 **Email Me → ([email protected])**

What I do best

(click the ▶ to read more)

📅 Campaign & Account Management

Brands hire me to build and oversee campaign calendars for multi-channel marketing, while managing scope, budgets, and timelines to keep projects profitable and on track.

Project Management
Campaign Calendars
Email Design & Copywriting
Cross-Channel Launch Plans
Deliverability, Implementation, and Scheduling
Shopify Ecosystem
Klaviyo Ecosystem

♻️ Lifecycle & Retention Strategy

I think in flow charts and cross-channel experiences, from first impression to brand loyalty. I build and manage cohesive omnichannel funnels and flows across email, social media, paid advertising, and the web.

Retention Strategy Consulting
Email + SMS Flow and Funnel Setup
Website CRO Audits
List Segmentation & Tagging
Lead Magnet + Pop-up Strategy
Subscription & Loyalty Programs
Performance Audits + Reporting

🖋 Brand & Content Strategy

I align campaigns with brand tone, visuals and business goals. I craft campaigns and creative briefs that balance sales with storytelling, driving impact and ROI.

Brand Positioning & Differentiation
Customer Journey & Experience Mapping
Brand Voice & Messaging Guides
Brand Playbooks & Internal Guidelines
Brand GPTs

What my clients say about me

They are a powerhouse that brings both creativity and practicality to their projects. ”Radiant Reach stands out as an exceptional talent in creative strategy. Highly versatile, they repeatedly deliver at the highest level for a broad range of industries and products!”

Irina, Gleam Media

Very clear and transparent ”…on project scope and pricing. I really appreciate that they are so diligent and have integrity in their work, rare traits these days. Looking forward to more projects with Radiant Reach!”

Trish, Good Psyche

So knowledgeable and intentional ”…about what tools and resources we use to make the most impact! They have done an incredible job taking the time to genuinely understand our brand mission and creating more impactful messaging with our brand!”

Loriza, REFIND

A dream to work with!

The women of Radiant Reach are poised, organized, and creative. Daniela and Kayla are professionals, and the results shine through their monthly email reports. I am so grateful to have found such a great team - my customers appreciate all the hard work they put in to making their user experience exceptional. Thank you both!

Becca, Piedmont Pennies

What I’m Available For

I’m currently open to: **

Freelance Retainers: Account management, monthly email + SMS management, strategy support
Short-Term Projects: campaign builds, lead capture, Klaviyo cleanup & deliverability assistance, or strategy development.
Strategy Audits: Websites, ****flows, segmentation, retention gaps
Campaign Calendars: For one marketing channel or multiple, aligned with your revenue and brand goals.
Design Bundles: Branded designs ready for you to send and make sales!
Flow Builds: Welcome, Post-Purchase, Abandon, Winback, etc.
Rewards and Subscription Programs: Ensuring your loyal customers feel seen, valued, and excited to stay engaged, while boosting repeat purchases and lifetime value

Contact Me

Technical Skills + Software

Shopify, Klaviyo, MailChimp, Salesforce, Hubspot, Canva, Figma, Monday, Trello, Asana, Adobe Suite, Google Suite, Microsoft Office, Slack, Teams, Appstle Loyalty, Loyalty Lion, Yotpo, Recharge, Chat GPT, Claude, Jasper and more!